THE SEARCH IS ON TO FIND
BRITAIN’S GREATEST BABY SMILE!
A baby’s
smile is infectious. Their wide gummy grin has the ability to melt any frown
and soften even the hardest of hearts.
However, when
it comes to the baby who has the country’s greatest smile every mother would
say their child wins that title hands down.
In an effort
to settle the argument once and for all, Bonjela, Britain’s number one teething
gel* has launched the Britain’s Greatest Baby Smile competition.
The contest
comes as part of the 12-month Britain’s Greatest campaign – from the makers of
Bonjela, Reckitt Benckiser – which celebrates everything that is great about
Britain in 2012.
Bonjela
Teething Gel provides effective, soothing relief
from teething pain. Its local anaesthetic action relieves pain and soothes sore
gums, while its antiseptic action can help prevent minor mouth infections – for
turning those teething pain-frowns upside down!
The nationwide
competition will kick off on April 10, and the winning baby will be launched
into the spotlight as the face of the new advertising for leading* baby brand –
Bonjela.
The
competition is being held in partnership with supermarket giant Tesco and
Bounty website, with brands Nurofen for Children and Karvol participating with
in-store promotions.
For a chance
to show off your baby’s winning smile, pick up your camera and get snapping. Entry
couldn’t be simpler, just head to Bounty website and upload your picture. The entry
phase closes on May 8, so make sure you don’t miss out on this
opportunity.
Once all the
photos are collated, they will be short-listed to 10 baby finalists by our expert
panel that includes:
- Helen Wynne, who was recently awarded Tesco Achieving mum of the year, will be sharing her expert opinion. As the mum of a child with special needs, Helen used her experience to set up her own inclusive child-minding centre, Blythswood in Wrexham.
- Lisa English, Brand Manager at Reckitt Benckiser
- Blogger Emma Sheppard, who writes the popular baby blog “Me. The Man and the Baby.”
- Lisa Penny, Head of Stakeholder relations from Bounty
- Vanessa Tilley, Marketing manager for healthcare and pharmacy at Tesco
- Lucy Butler, Editor from the Tesco baby and toddler club
- Katya Crichton, Art Director from creative agency Euro RSCG
Once the top
10 have been agreed by our panel of experts, the final decision is in your
hands! The photos will be posted on the Bounty website on the 16th
May 2012, for people to vote for their favourite cheeky smiles.
Make sure you
share the link with as many people as possible on your social network pages to
get as many votes as you can. Don’t forget to encourage your family and friends
to nominate your photo too!
The new face
of Bonjela Teething Gel will be announced on the June 20, 2012 with advertising
to launch in 2012.
Lisa English
of the Britain’s Greatest Campaign, said: “We’re really excited to launch this
competition to find Britain’s Greatest Baby Smile. We expect there to be a lot of competition
and look forward to finding the winner for our new advertising campaign.”
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